Yahoo!'s CFO, Susan Decker, is quoted in Bloomberg News as making a surprising statement: "We don't think it's reasonable to assume we're going to gain a lot of share from Google. It's not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share." It's important to understand that Decker was not ceding to Google in terms of search quality, but only in terms of marketshare. In Europe and North America, Google's share has risen while Yahoo!'s has dropped in the last year. Most measurements do not include Aisian countries, according to another quoted source in the article, where Yahoo! is a popular choice for search.