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The Yahoo! search blog announced that movie trailer
shortcuts are live: just add trailer to a movie title as a search string, and viola. This is a clear advantage
over Google, which delivers generic search results when you ask for trailers. Yahoo!’s trailer shortcuts point to
Yahoo! Movies, naturally. But even Yahoo! Movies can’t package a trailer lineup comparable to iTunes, whose
exhaustive catalog and easy display settings provides a great environment for trailer-hopping.
Yahoo! Search also shortcuts to showtimes if you stick a zip code into the search string. Google does that, too. Each
engine works well in this regard. Yahoo!
includes user reviews in the resulting information packasge; Google aggregates reviews also,
but professional ones.
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