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Yahoo! Search Adds Shortcuts to Movie Trailers

The Yahoo! search blog announced that movie trailer shortcuts are live: just add trailer to a movie title as a search string, and viola. This is a clear advantage over Google, which delivers generic search results when you ask for trailers. Yahoo!’s trailer shortcuts point to Yahoo! Movies, naturally. But even Yahoo! Movies can’t package a trailer lineup  comparable to iTunes, whose exhaustive catalog and easy display settings provides a great environment for trailer-hopping.

Yahoo! Search also shortcuts to showtimes if you stick a zip code into the search string. Google does that, too. Each engine works well in this regard. Yahoo! includes user reviews in the resulting information packasge; Google aggregates reviews also, but professional ones.

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