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Yahoo! is set to
expand its
Publisher Network from a handful of large sites to a small pool of 2,000 test sites drawn from blogs and other
micro-publishers. Yahoo! is following in Google’s footsteps; Google created AdSense (which is open to qualifying sites
of all sizes) over two years ago. Although Google doesn’t break out revenue numbers for AdSense apart from the
overarching AdWords program, consensus is that AdSense has been a hit for Google and participating sites. Yahoo!’s test
will probably start today.
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