Measuring the Effectiveness of Corporate Blogs (NewsFactor)
NewsFactor - Executives at Microsoft (Nasdaq: MSFT) write them and so do chief-level people at Sun Microsystems (Nasdaq: SUNW). Blogs (a name derived from combining the terms "Web" and "log") have drawn a great deal of attention over the past several years. The reason blogs are so popular is in part due to their seemingly unscripted format and the ability of users to post comments.
