| |
|
|
|
BizReport.com : News |
Thu, 01 Nov 2007 10:20:54 +0100 |
|
|
Measuring consumer engagement not a priority in Europe |
|
Advertisers across Europe are developing and executing social networking and viral marketing campaigns, without any real way of measuring their effectiveness and reach. |
|
[ read complete story ]
|
|
|
|
|
