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Bambi Francisco of MarketWatch
notes a pair of studies indicating that large portions of Yahoo!’s traffic, and time spent on the Yahoo! domain,
come from e-mail and instant messaging, and suggests that Google should develop a stand-alone IM program. (Just what we
need, another incompatible IM program.) TechDirt
observes that Yahoo! capitlizes on its heavy IM use
by integrating the IM experience with many other platform features such as Mail, Finance, and 360. It’s easy to point
out that Google’s integration efforts (which currently consist of linking to various services on the home page and the
personalized home page) is nascent. But, of course, Yahoo! has had a lot more time to develop breadth of service. You
could also argue that the toolbars of both companies spend more time with users than any other products.
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