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Tue, 09 Aug 2005 11:23:55 PDT
Google launches AdWords reseller program in China

(InfoWorld) - Google Inc. has launched an authorized reseller program in China for its AdWords pay-per-click online advertising business, a move intended to broaden the number of advertisers in that country, the Mountain View, California, company announced Tuesday.

Google has already picked three resellers to hawk AdWords ads and offer support in the country: China Enterprise (www.ce.net.cn), China Source (www.zzy.cn) and Hotsales (www.hotsales.net)

Google chose these resellers because they all have "strong customer bases" of small and medium-size businesses in China and because they all offer a "high level" of support to their clients, Google said in a statement.

Google is "intently focused" on business opportunities outside the U.S., said Chief Financial Officer George Reyes last month during a conference call to discuss Google's second quarter financial results. International operations made up 39 percent of the company's total revenue during that quarter, ended June 30.

Google plans to open a research and development center in China in this year's third quarter, the company announced last month. That center will be headed by Dr. Kai-Fu Lee, who is also president of Google's operations in China. With this center, Google hopes to create a strong research and development team in China to develop products and services for users and partners in that country and elsewhere, Google said in July.

 

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