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Consumer reaction to Google’s new site-metrics tool is going to be: “Wow! Awesome!” Long-time advertisers in AdWords
will have a more jaded response: “Dude, finally.” Early adopters of AdWords suffered through having no analytic tool,
then a little conversion-measuring gadget was added to the control panel. That single column in the campaign statistics
was one-dimensional and difficult to understand for many people. Google
Analytics appears to leapfrog ahead to a complete traffic analysis solution: ”We’ve designed Google Analytics
to have enterprise level capabilities and yet still be accessible to anyone who wants to improve their marketing and
site design. Google Analytics delivers all the features you’d expect from a high-end web analytics offering, and
provides timesaving AdWords integration features.” A full review must wait until the roll-out is complete; very
slow service prevails as of the time of this entry. You might get this message: ”We are currently migrating
existing customers to the newly improved Google Analytics service.” More later on what could be a powerful Google
incursion into yet another industry: Web traffic analytics.
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