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Market Wire - Computers and Software |
Mon, 25 Jul 2005 05:00:00 PDT |
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CMO Council: European-Based Tech Companies Lag Behind North American Counterparts in Adoption of Marketing Performance Measurement (MPM) Systems, Reveals CMO Council Europe Study |
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PALO ALTO, CA (MARKET WIRE) Nearly 50 percent of European-based companies have no Marketing Performance Measurement (MPM) system in their organizations, according to the Measures + Metrics European research findings revealed today by the Chief Marketing Officer (CMO) Council. What's more, just nine percent say they have a "formal" comprehensive system in place. |
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